In the future, your iPhone will come for free
I may never have to buy another mobile phone – Apple’s iPhone being my preferred free gift please. As I give up increasingly more data, there will come a point when somebody just gives me the device,...
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Where exactly are we on the adoption curve for Chief Data Officers?
Chief Data Officers have become more common, but are we about to see an acceleration, or stabilisation of that growth? C-level job titles tend to be a relatively stable thing. Apart from the occasional...
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Delivering Customer Engagement in the Digital Age – Part 2
Mastering Data – Knowing your customer is more than just personalisation Identify your customers, then get to know them. Customers expect an increasingly personalised experience that requires...
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What Does the EU Data Protection Regulation Mean for My Organisation?
When the European Union adopted the Data Protection Directive in 1995, no one could have imagined a time when data would move around the world so quickly, or be so readily accessible. Every action we...
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3 Consequences of Inaccurate Data
In 2013, operations at a British children’s hospital were suspended after concerns were raised about the hospital’s high mortality rates. The data showed a death rate that was at twice the national...
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3 Tips for Protecting Your Organisation from Bad Data
It’s been said that there’s no such thing as “bad data” – that having any amount of numbers, figures and statistics to back up your business decisions is preferable to not having them at all. The...
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